top of page
  • White Instagram Icon
  • White YouTube Icon
  • LinkedIn
  • TikTok
Search

Why Embracing Play For Brands Will Lead To Success On TikTok

  • Writer: Jeff Harry
    Jeff Harry
  • Nov 12, 2020
  • 3 min read



Brands right now have a unique opportunity to connect with so many people through the viral app TikTok, but they seem to not understand it because they have forgotten how to play.


Many brands are showing up on these platforms like TikTok and Snapchat and doing the exact same boring approach to marketing that they did on other social media platforms.  Maybe, they are doing some product placement or getting an influencer to use their product, but it is the same dull approach that they used to do with TV and even radio.  They are not thinking creatively and more importantly, they are not having fun. 


They are not allowing their social media teams to take risks and play on these platforms. To create ridiculous videos that have no ROI. For them to be successful, for once they need to lay down the professional facade and embrace a fun, creative approach that gives them the freedom to figure out their voice and brand on this new platform. 

Take a look at these Brands' Twitter Accounts that are having fun with the platform.  They are taking risks, they are not taking themselves too seriously.  They don't have a specific agenda or trying to figure out an ROI.  They are just being fully present and enjoy the platform, playing with other people on it.

That is the magic of TikTok.  It is an opportunity to play with other people and create really innovative fun ridiculous content in a no-judgment zone.

So don't show up with your boring standard advertising that you have done on Instagram and Facebook to TikTok, because you as a company will fail miserably then.



My suggestion to reach people on TikTok is to get the staff that spends the most time on TikTok already and have them do a brainstorming party, full of whatever they need to get the creative juices flowing. Allow them to create content that both fits your brand, but also is fun, creative, and uniquely you.  Allow them to take risks, and fail while making content.  You can approve each and every one of their posts, but allow them to experiment here and see what they can create.  For every 3 posts they make pick the best one to post.  


Here are some examples of brands that are having fun while creating original content that represents them.

Take for example the Washington Post, which is typically considered a stuffy newspaper. Most Gen Z and Millenials would never pick this paper up and now they have this ridiculous guy who is just having fun while educating people and sharing news that now gives the Post street cred for this generation.  A 22-year-old can connect and relate to this guy so now they can relate to Washington Post. Crazy!


So, in summary:

1. Allow your TikTok Savvy Staff to play and create some interesting, creative, fun, and ridiculous content and see if that can translate to communicate your company culture.

2. Don't judge it for 6 months and just let them figure out their voice (feel free to vet it for legal purposes), but still give freedom to create.

3. Don't focus on an ROI at all, for at least 6 months.  The ROI on this will not be measured for quite some time, but if you want to be relevant by being on TikTok, remember as Creative Katalyst Kevin Carroll says, "The Future Is Where The Fun Is."


Don't become the next Blockbuster because you are unwilling to play on this new playground called TikTok.


 
 
 

137 comentarios


chosen eva
chosen eva
10 hours ago

Từ casino, thể thao đến game bài, bk 8 đều khiến người chơi hài lòng tuyệt đối. Sự minh bạch và công bằng là yếu tố làm nên thương hiệu tại bk8 jpn com — nơi hội tụ người chơi thông thái.

Me gusta

Go88 Xnio
Go88 Xnio
2 days ago

8Kbet Nhà cái trực tuyến uy tín thu hút nhất hiện nay. Website thích hợp mọi lứa tuổi thành viên tham gia trải nghiệm mỗi ngày với nhiều sản phẩm cược đa dạng, khuyến mãi hoàn trả hấp dẫn, chăm sóc khách hàng tận tâm 24/7. Nhanh tay đăng ký nào.

Website: https://108kbet.com/

https://108kbet.com/casino-8kbet/

https://108kbet.com/no-hu-8kbet/

https://108kbet.com/the-thao-8kbet/

https://108kbet.com/xo-so-8kbet/

https://108kbet.com/da-ga-8kbet/

https://108kbet.com/ban-ca-8kbet/

https://108kbet.com/khuyen-mai-8kbet/

https://108kbet.com/huong-dan-8kbet/

https://108kbet.com/tai-app-8kbet/

https://108kbet.com/cach-rut-tien-8kbet/

https://108kbet.com/nap-tien-8kbet/

https://108kbet.com/huong-dan-dang-nhap-8kbet/

https://108kbet.com/dang-ky-8kbet/

Me gusta

Lucy Reginald
Lucy Reginald
5 days ago

cpspai cpspai

ethminer ethminer

nr7 miner nr7 miner

optominer optominer

opto miner opto miner

EarnMining EarnMining

bay miner bay miner

bj mining bj mining

ri mining ri mining

gmo miner gmo miner

gmo miner gmo miner

Me gusta

Lucy Reginald
Lucy Reginald
5 days ago

cpspai cpspai

ethminer ethminer

nr7 miner nr7 miner

optominer optominer

opto miner opto miner

EarnMining EarnMining

bay miner bay miner

bj mining bj mining

ri mining ri mining

gmo miner gmo miner

gmo miner gmo miner

Me gusta

chosen eva
chosen eva
5 days ago

Gia nhập 69 vn – nơi cá cược hiện đại, minh bạch, bảo mật tuyệt đối. Tại đây, bạn không chỉ chơi game bài và cược thể thao, mà còn được trải nghiệm hệ thống khuyến mãi khủng khi đăng ký tại 69vnxn com.

Me gusta
bottom of page